January is the month of self-promises; resolutions to get healthy and fit – a marketeers’ dream! Therefore, it’s not surprising that Britain’s diet industry is estimated to be worth £2billion.
So, why do we all buy into it? We are constantly bombarded with images of super thin celebrities and feel we have to be skinny to conform to the “norm”, and for many, time and effort are obstacles to achieving their goals so seek quick-fix solutions.
A particular trend at the moment are detox drinks, there are many brands that you may have heard of, all claiming in some way or other to help you loose weight and/or reboot your system.
Whilst in Holland & Barrett last week I saw one of these magical unicorns in the clearance section (a detox product reduced, in January??). I’m not one for quick-fix solutions but thought “Hey why not? It’ll make for a good blog”, so I parted with £6.84 and purchased the Bootea 14 day teatox (normally starts from around £14.99) – opting for the laxative free version (just in case!).
I began by visiting the Bootea website to learn more, but found it extremely hard to find anything informative, for the beautifully designed site that it is (including the sickeningly gorgeous model shots), it’s very thin on substance. It does however, cleverly state that:
“We have never and will never tell you that Bootea alone is a magical formula to meet your weight loss goals.”
I finally find more information about the product within the shopping area and finally learn that…“Bootea is a multiple award-winning 14 day teatox – a natural cleansing tea that will leave you feeling energised and motivated to reach your goals. With over 1 million customers worldwide we know what it takes to get you in shape and we are here to help.”
Note to self: Google – Awards Bootea has won (Hmmmm, couldn’t find reference to any actual named awards – even on their own site?!)
Holy sh$£, my cynical alarm bells are ringing out loudly and my stressed eye-lid is starting to twitch (yes, this is actually a thing!), anyway I put my Doubting Head back into the glass cabinet (Return to Oz style – a particular childhood favourite!) and replace it with my Eager to Learn Head. I set about reading the 11, yes that’s 11 reviews this product has (that’s 0.0011% of it’s 1 million customers), here’s a snippet for you:
“Overall, feel so much fresher and less bloated.”
“Saw results within a week of using.”
Arrrrrrgh, what results? This product doesn’t claim to do anything other than leave you feeling energised and motivated – damn, a good poo can have the same effect!
“Tastes nice and leaves you feeling fresh and healthy.”
So does mouthwash, or a shot of vodka!
“For best results make sure you eat healthily and workout too.”
To me all of this is bears resemblance to Hans Christian Anderson’s, The Emperor’s New Clothes, where the moral of the story is that we can’t let pride keep us from speaking up when we know the truth, but as I said I will remain impartial and give it a go – with such a cult celebrity following; Michelle Keegan, as well as Made In Chelsea’s Jess Woodley, Caggie Dunlop and Nicola Hughes it must be good?!
Day 1 – Sunday 14 January
I have my first breakfast tea, and it’s nice, it tastes like a really good quality green tea, not offensive at all. The pack contains 14 daytime teabags, which it recommends you drink each morning, and then 7 nighttime tea bags, which should be taken before bedtime on alternate days.
Daytime teabag ingredients:
Chinese Oolong tea, Lemongrass, Yerba Maté, Ginger, Fennel, Dandelion leaf, Siberian Ginseng, Gotu Kola and Nettle.
The evening drink too was good and tasted just like peppermint tea.
Nightime teabag ingredients:
Peppermint, Fenugreek seeds, Psyllium seeds, Licquorice, Burdock root, Hawthorn leaves, Dessicated coconut
So, a week in to my 14 days I can report that I feel no different, but remain objective and will provide my full review at the end of the month.
No copyright or moral infringement intended – all views/opinions are my own.